One important thing about mobile marketing is that you need to present your material in a unique manner if you want to grasp their attention and lock them in. If you want to get started or improve your current marketing plan, then this article is what you need to read.
Consider starting a short code campaign to increase your mobile marketing database. Asking customers to text a code to enroll in message updates can generate significant increases in your database and also ensures that only those wishing to receive communications do so. Advertise your short code campaign through social media sites, your web site and any print marketing materials.
Never hide who you are. Tell your customer up front what your business is and who you are. You should never send veiled or confusing messages to your customers. People begin to feel threatened when they do not understand what is going on, so if you forget to do this, you may alienate some of them.
Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.
Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.
Mobile marketing messages should be brief and easily understood. Make sure your message is concise and understandable.
To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.
Do not send SMS messages in all capital letters or add multiple exclamation points or question marks for emphasis. The SMS mobile environment is a very personal one. It’s a small amount of text that is tied directly into a location on the mobile device where the user also receives personal communication. Writing messages in all caps or with crazy punctuation can be very off-putting. The all cap message feels like internet screaming and the multiple exclamation points can feel like you are trying to hard to sell your goods or services.
Have a mobile application built for your brand, products or services. Just a few years ago the prices for mobile applications were astronomical, out of reach for for all but the biggest of brands. Today, the cost of entry is still pricey, but doable, and necessary for many. Getting your brand a location on the mobile screen can be the point of entry for a substantial amount of business.
Check out what your competition is doing. Look for their blog or website on your own smartphone and see what they are up to. Take a look at the social media that they are promoting and how they are engaging their customers. When you take a look at your competition, it will give you some ideas about what you need to do.
To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it’s a great way to send out information. Keep the messages short, and don’t send them out too often, otherwise many potential customers will cancel the service.
You must get someone’s permission to send them messages. If you do not, it will be considered as spam and you could get in trouble over it. Ask people to sign up as customers, and have them tick a box that said they agree to receive promotional offers via their mobile phones.
Offer cell phone users a free gift if they subscribe to your mobile content. This can encourage users to opt-in to receive your adverts, which means you don’t have to fear being branded a spammer. You could also offer a gift which requires users to spend money with your company in the future in order to receive all the benefits of the gift.
Focus on using mobile marketing especially for customer retention. If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product. Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already.
To make sure your needs as an advertiser are met, take the time to find a mobile marketing company that’s a good fit for you. Many companies specialize in marketing certain types of products or in certain aspects of mobile marketing, and may not excel at what you need them for.
Do some research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. Hire a professional if you are not sure you can make the best decisions by yourself.
To summarize, the implementation of your mobile marketing plan is one of the key factors. You only have the attention of your audience for a split second before they may turn elsewhere. Ideally you will be able to take all of the advice provided in this article and use it to build the perfect mobile based marketing model.
